Our Expert Team

Our Expert Team

Anna Walz, Chief Executive Officer

From senior roles in advertising to the founding of MedEvoke, Anna has been a pioneer in the development of innovative business strategies, operational processes, products, and services. With Anna at the helm, MedEvoke has quickly become a leading partner to many top-20 pharmaceutical corporations. Anna was named Top 100 Pharmavoice “most inspiring leader” 2012. Her significant impact on the industry has also resulted in her appointment on the board of trustees of the Diversity Alliance for Science, Hunterdon Healthcare System, and as Chairman of the Board of Hunterdon Regional Community Health. In addition, Anna is a member of the Executive Leadership Committee  of the Medical Affairs Professional Society and serves as Co-chair, Standards and Guidance Committee.

Anna Walz, Chief Executive Officer

From senior roles in advertising to the founding of MedEvoke, Anna has been a pioneer in the development of innovative business strategies, operational processes, products, and services. With Anna at the helm, MedEvoke has quickly become a leading partner to many top-20 pharmaceutical corporations. Anna was named Top 100 Pharmavoice “most inspiring leader” 2012. Her significant impact on the industry has also resulted in her appointment on the board of trustees of the Diversity Alliance for Science, Hunterdon Healthcare System, and as Chairman of the Board of Hunterdon Regional Community Health. In addition, Anna is a member of the Executive Leadership Committee  of the Medical Affairs Professional Society and serves as Co-chair, Standards and Guidance Committee.

Marc Sirockman, President

Marc Sirockman brings 30 years of industry experience, unique perspectives and passion for excellence to all his client engagements. Following successful field, management and sales training positions in pharma/biotech industries, Marc has developed strategic insights in the complex touchpoint-matrix framework required to engage healthcare providers, caregivers, payers and patients. Marc was named Top 100 Pharmavoice “most inspiring leader” 2013 and 2015. Marc’s mission is to creatively engage with stakeholders to achieve an impactful single, shared voice of truth to drive performance within the complex health ecosystem.

Marc Sirockman, President

Marc Sirockman brings 30 years of industry experience, unique perspectives and passion for excellence to all his client engagements. Following successful field, management and sales training positions in pharma/biotech industries, Marc has developed strategic insights in the complex touchpoint-matrix framework required to engage healthcare providers, caregivers, payers and patients. Marc was named Top 100 Pharmavoice “most inspiring leader” 2013 and 2015. Marc mission is to creatively engage with stakeholders to achieve increased share of “signal voice of truth voice” which is impactful and drive performance within the complex health ecosystem.

David Segarnick, PhD., Chief Medical Officer

With degrees in pharmacology and neurochemistry and two decades in the industry, Dr. Segarnick has worked across most therapeutic areas and has supported the launches of blockbusters like Nexium, Prevnar 13, and Cervarix. Involved in every client initiative, he is an expert at building compelling narratives and bridging the communication gap between Commercial and Medical Affairs in client organizations. Dr. Segarnick was named Top 100 Pharmavoice “most inspiring leader” 2013.

David Segarnick, PhD., Chief Medical Officer​

With degrees in pharmacology and neurochemistry and two decades in the industry, Dr. Segarnick has worked across most therapeutic areas and has supported the launches of blockbusters like Nexium, Prevnar 13, and Cervarix. Involved in every client initiative, he is an expert at building compelling narratives and bridging the communication gap between Commercial and Medical Affairs in client organizations. Dr. Segarnick was named Top 100 Pharmavoice “most inspiring leader” 2013.

Shauna Aherne, Senior Vice President, Strategic Accounts

Shauna brings more than a decade of extensive experience across the pharmaceutical, biotech, medical device and research markets. She has a passion for innovation and driving impact and has demonstrated that success through her strong collaborations and supportive partnerships with clinical, medical affairs through launch excellence and beyond. Shauna is a leader in supporting her team and driving value to support the organizations partners and clients. Using her knowledge of the market, clinical development and organizational objectives, Shauna employs creative thinking combined with data insight to deliver unique and strategic solutions. Shauna received her Bachelor of Science in biology from Salisbury University, in Maryland, with a focus on premed studies and genetic research. She also holds a second bachelor’s degree in psychology from Towson University and earned her MBA degree with a specialization in management, project management, and marketing.

Shauna Aherne, Senior Vice President, Strategic Accounts

Shauna brings more than a decade of extensive experience across the pharmaceutical, biotech, medical device and research markets. She has a passion for innovation and driving impact and has demonstrated that success through her strong collaborations and supportive partnerships with clinical, medical affairs through launch excellence and beyond. Shauna is a leader in supporting her team and driving value to support the organizations partners and clients. Using her knowledge of the market, clinical development and organizational objectives, Shauna employs creative thinking combined with data insight to deliver unique and strategic solutions. Shauna received her Bachelor of Science in biology from Salisbury University, in Maryland, with a focus on premed studies and genetic research. She also holds a second bachelor’s degree in psychology from Towson University and earned her MBA degree with a specialization in management, project management, and marketing.

Dover Bull, Vice President, Strategic Accounts

Dover is a highly accomplished professional with 15+ years of experience in the pharmaceutical and medical publishing industries. Her previous responsibilities include executive leadership, strategy development, team building, sales management, marketing, key account management, and decision-making. She has a proven record of building and leading business strategy and operations. In her career, Dover has driven value from team development, custom product development, and commercial strategy. In previous roles, Dover has engineered the promotion and development of several companies. She is passionate about medical education and empowering others. Dover has a BS in Business from Delaware Valley University and a Leadership degree from University of Pennsylvania, Wharton School of Business.

Dover Bull, Vice President, Strategic Accounts

Dover is a highly accomplished professional with 15+ years of experience in the pharmaceutical and medical publishing industries. Her previous responsibilities include executive leadership, strategy development, team building, sales management, marketing, key account management, and decision-making. She has a proven record of building and leading business strategy and operations. In her career, Dover has driven value from team development, custom product development, and commercial strategy. In previous roles, Dover has engineered the promotion and development of several companies. She is passionate about medical education and empowering others. Dover has a BS in Business from Delaware Valley University and a Leadership degree from University of Pennsylvania, Wharton School of Business.

Fred Short, Vice President, Strategic Accounts

As Vice President of Strategic Accounts, Fred Short brings to MedEvoke over 15 years of sales management experience in the healthcare information industry, supporting a range of initiatives in research and development, medical information, regulatory, marketing, and educational outreach. With broad knowledge of many therapeutic categories, including neurology, ophthalmology, diabetes, infectious disease, and pathology, Fred has global expertise in designing layered, effective solutions scaled to client need. He has been instrumental in developing customized education programs for the American Academy of Neurology, American Heart Association, and American Academy of Orthopaedic Surgeons, among others. Prior to his current role, Fred was Director of Sales – Eastern Region for Wolters Kluwer, and Director of Corporate Sales at Ovid Technologies. He has a BA in Finance from Philadelphia University.

Fred Short, Vice President, Strategic Accounts

As Vice President of Strategic Accounts, Fred Short brings to MedEvoke over 15 years of sales management experience in the healthcare information industry, supporting a range of initiatives in research and development, medical information, regulatory, marketing, and educational outreach. With broad knowledge of many therapeutic categories, including neurology, ophthalmology, diabetes, infectious disease, and pathology, Fred has global expertise in designing layered, effective solutions scaled to client need. He has been instrumental in developing customized education programs for the American Academy of Neurology, American Heart Association, and American Academy of Orthopaedic Surgeons, among others. Prior to his current role, Fred was Director of Sales – Eastern Region for Wolters Kluwer, and Director of Corporate Sales at Ovid Technologies. He has a BA in Finance from Philadelphia University.

© 2018 MedEvoke. All rights reserved

MedEvoke holds certifications from Women’s Business Enterprise National Council (WBENC), National Minority Supplier Development Council Inc (NMSDC), Small Business Administration (SBA), and Diversity Alliance for Science (DA4S).

Contact us

Phone: 908.638.5885

65 Main St.

High Bridge, NJ 08829

© 2018 MedEvoke. All rights reserved

MedEvoke holds certifications from Women’s Business Enterprise National Council (WBENC), National Minority Supplier Development Council Inc (NMSDC), Small Business Administration (SBA), and Diversity Alliance for Science (DA4S).

Contact us

Phone: 908.638.5885

65 Main St.

High Bridge, NJ 08829

© 2018 MedEvoke. All rights reserved

Contact us

Phone: 908.638.5885

65 Main St.

High Bridge, NJ 08829

MedEvoke holds certifications from Women’s Business Enterprise National Council (WBENC), National Minority Supplier Development Council Inc (NMSDC), Small Business Administration (SBA), and Diversity Alliance for Science (DA4S).