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MedEvoke in the News

MedEvoke Expands its Medical Affairs Presence with Key Hires

Leveraging Expertise to Ensure Global Alignment for Your Brand

PRESS RELEASE  UPDATED: May, 2018

An industry leader in Global Alignment, MedEvoke is uniquely focused on developing consistent, scientifically-compelling narratives and digitally-oriented solutions tailored to meet clients’ needs worldwide. With a novel, singular vision, the company is now poised to broaden its reach with burgeoning new business, and four new hires will be instrumental in impacting the company’s scope and reach in key growth areas. These new hires will service global initiatives, and create brand awareness across the therapeutic landscape.

As Director, Strategic Accounts, Fred Short brings to MedEvoke over 15 years of sales management experience in the healthcare information industry, supporting a range of initiatives in research and development, medical information, regulatory, marketing, and educational outreach. Prior to his current role, Fred was Director of Sales – Eastern Region for Wolters Kluwer, and Director of Corporate Sales at Ovid Technologies.

Kara Wilson has been hired as Account Director. Most recently, Kara was the Associate Director of Project Management at the Rutgers University Foundation. She has an M.A. in Public Health Informatics from the University of Illinois at Chicago, which gives her unique insight into system evaluation and the role Information Technology plays in healthcare optimization. Kara brings digital strategy experience from both the pharmaceutical and higher education industries to her position.

Phoebe Bull has also been hired as Account Director. Previously, she was an Account Manager at Bionical, overseeing pharmaceutical projects for Astrazeneca and Daiichi Sanyo Incorporated, and a Scientific Recruiter at Astrix Technology Group, where she placed researchers for pharmaceutical and biotech companies, including Merck and Pfizer. Phoebe holds a B.A. in English Literature from Mount Holyoke College, and a B.A. in Physics from Temple University.

On the creative side, Margaret Lepera brings to MedEvoke over 20 years of expertise in healthcare advertising and marketing, working most recently as a consulting Creative Director for Information Integration, Inc., and consulting Associate Creative Director for Concentric Health Experience. Margaret will bring seasoned creative and strategic insights to her position as Senior Medical Writer, to advance the company’s overarching clinical and marketing objectives in principal content areas.

In light of its current expansion, Marc Sirockman, Chief Strategic Officer, Managing Director says, “MedEvoke is excited to be experiencing such vital new growth, and in response to client need, we have secured top talent in key areas. Without question, these exceptional individuals will positively impact delivery and ROI for our clients, and bring progressive perspectives to our culture. MedEvoke is poised for unprecedented opportunities, and our goals are to exemplify innovation and excellence at every turn, to lead our clients to optimal levels of development for their brands.”

As a premier provider of Medical Affairs solutions for over two decades, MedEvoke specializes in data analysis, cross-functional engagement, and seamless evolution of narrative – and offers its clients a real-time single-source platform that shares “one medical voice” throughout their products’ lifecycles. Expertise ranges from single product launches to life-cycle management to enterprise/portfolio solutions in varied therapeutic categories.

Multiple New Team Members Hired for Expanding MedEvoke Business

Taking Evidence-based Global Alignment to the Next Level

PRESS RELEASE  UPDATED: FEB 26, 2018

MedEvoke is experiencing tremendous growth and expansion of its services. To strengthen the company and continue to provide excellent delivery, MedEvoke has announced several executive key additions to the team.

Dover Bull has been hired as Director Strategic Accounts. Dover is a highly accomplished pharmaceutical professional with over 15 years of experience in consulting, marketing strategy, and a deep understanding of selling to pharmaceutical companies. She most recently was CEO/President of CONNX Clinical Solutions and BioPharm Communications, as the SVP Sales & Marketing. She has extensive experience in strategy, problem-solving, and business development. Dover is known for her innovative and strategic thinking.

Joe Cikowski joins the MedEvoke team as Director Strategic Accounts. Joe brings with him over 20 years of agency, consulting, business development, strategy, and pharmaceutical experience. He most recently was with Mallinckrodt Pharmaceuticals as Market Development Manager, Autoimmune, and Rare Diseases and prior to that at Novartis Pharmaceuticals as the Regional Sales Manager, Neurology. With immense knowledge of cross-functional strategic account planning and tactical implementation, Joe is poised to make an immediate impact on our business.

Barbara Zolli joins MedEvoke as a Medical Writer. Barb has over 25 years of healthcare, medical education, communications, and marketing experience. She most recently was Director, Content Management with Phoenix Marketing Solutions. She has a wealth of experience in content development for a wide variety of therapeutic areas. Barb has worked with a variety of business partners, overseeing teams to ensure successful delivery of projects/programs. She has account management, publication planning, and program design experience.

Jennifer Sootkoos joins MedEvoke as a Project Manager. Jennifer is a client service professional with over 16 years of quality assurance, project management and regulatory experience in the pharmaceutical industry. She was most recently a Regulatory Associate in the Global Regulatory Affairs group at Eli Lilly. She has a strong understanding of project management, global issues, and client deliverables. Jennifer joins the team to ensure successful delivery of projects.

“Due to new innovations and the increasing demand from our clients, we are experiencing tremendous growth. I am very pleased and fortunate to identify individuals who have the talent and personality that fits our positive, energetic, and passionate culture. We view these appointments as a sign of our commitment to be a leader in our industry. We continue to look forward to leveraging our medical strategy, content, analytics, and insights expertise and playing a key role in providing and implementing high-quality solutions with exceptional ROI for our clients.”

– MARC SIROCKMAN

CHIEF STRATEGIC OFFICER, MANAGING DIRECTOR AT MEDEVOKE

MedEvoke is a digitally-oriented medical strategy and communications firm focused on integrating scientific content with data analytics to drive change and growth for the world’s leading biopharmaceutical medical affairs teams. MedEvoke is built on insight integration, a content development approach founded on discovering transformative insights related to scientific exchange and integrating them into key functional areas. MedEvoke leverages its proven expertise and a powerful methodology, to ensure biopharmaceutical organizational alignment by reconciling client competing goals, objectives, languages, cultures, and budgets across the many global, regional, and affiliate operational functions. MedEvoke’s approach mitigates the risks associated with duplicated effort, unclear direction, and poor communications, ensuring global message alignment that evolves and withstands organizational change and market dynamics.

Effectively defining product positioning enables our clients to take control of how they are perceived in the competitive landscape and ensure clear, consistent, undiluted messages creating a single voice, shared across all internal and external stakeholders. Expertise is at the core of our work from single product launches to life-cycle management to enterprise/portfolio solutions. Our expertise spans most therapeutic areas and leverages proficiency in data analysis, global group dynamics, medical communications, and organizational alignment.

Marc Sirockman, Chief Strategic Officer, Managing Director said, “Due to new innovations and the increasing demand from our clients, we are experiencing tremendous growth. I am very pleased and fortunate to identify individuals who have the talent and personality that fits our positive, energetic, and passionate culture. We view these appointments as a sign of our commitment to be a leader in our industry. We continue to look forward to leveraging our medical strategy, content, analytics, and insights expertise and playing a key role in providing and implementing high-quality solutions with exceptional ROI for our clients.”

MedEvoke is a privately held company established in 1999.

© 2018 MedEvoke. All rights reserved

MedEvoke holds certifications from Women’s Business Enterprise National Council (WBENC), National Minority Supplier Development Council Inc (NMSDC), Small Business Administration (SBA), and Diversity Alliance for Science (DA4S).

Contact us

Phone: 908.638.5885

65 Main St.

High Bridge, NJ 08829

© 2018 MedEvoke. All rights reserved

MedEvoke holds certifications from Women’s Business Enterprise National Council (WBENC), National Minority Supplier Development Council Inc (NMSDC), Small Business Administration (SBA), and Diversity Alliance for Science (DA4S).

Contact us

Phone: 908.638.5885

65 Main St.

High Bridge, NJ 08829

© 2018 MedEvoke. All rights reserved

Contact us

Phone: 908.638.5885

65 Main St.

High Bridge, NJ 08829

MedEvoke holds certifications from Women’s Business Enterprise National Council (WBENC), National Minority Supplier Development Council Inc (NMSDC), Small Business Administration (SBA), and Diversity Alliance for Science (DA4S).